Peace Love World
Miami, FL
Peace Love World was founded in 2009 by Cuban-born, Miami-based designer Alina Villasante, who built the brand around a simple idea: what you wear can remind you of who you are. It began years earlier with her annual "Love Party," where she designed T-shirts, jewelry, and pajamas stitched with symbols of peace, love, and happiness for the women she cared about most. After she and her partner sold their aerospace company, Alina turned that passion into a lifestyle brand, selling $85,000 of merchandise out of her home, with lines around the block, before she ever opened a storefront.
The heart of the collection is the brand's signature "I am" messaging. Pieces are emblazoned with affirmations like "I am Love," "I am Blessed," and "I am Peace," so getting dressed becomes a small daily act of intention. The line spans soft, wearable staples for women, men, and children: logo tees and long-sleeve tops, hoodies and crewneck sweatshirts, loungewear, and easy bottoms, all designed for the kind of comfort you reach for again and again.
Comfort is not an afterthought here, it is the whole point. Fabrics are chosen to feel good against the skin, silhouettes are relaxed and forgiving, and the palette stays soft and versatile so pieces layer into real life. This is clothing meant for travel days, cozy mornings, school runs, and the moments in between, the pieces that quietly make you feel like yourself.
From those early home sales, Peace Love World grew into a movement carried by thousands of boutiques and embraced by names like Oprah Winfrey, Jennifer Lopez, and Pharrell. Today Alina continues to build the brand alongside her daughter Mia, developing new collections and reaching a devoted community through QVC and peaceloveworld.com. It remains a women-owned, family-run company rooted in Miami, still guided by the founder's original mission to spread positivity, one affirmation at a time.
More than a label, Peace Love World is an invitation to wear your intentions, choose comfort, and lead with love. Whether it is a first "I am Love" tee or a well-loved hoodie added to a growing collection, each piece is designed to feel like a warm, wearable reminder of the best in you.
Latino-ownedWomen-owned
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