Retail & Shops
Beguiled Books
109 1st Ave S, Seattle, WA 98109
As Seattle’s original romance bookstore, we are dedicated to the genre of love. Our mission is to offer a carefully curated selection of swoony, inclusive, and spicy titles in a whimsical shopping atmosphere where every customer feels like the main character
Beguiled began as pop-up events in Dec '24 before launching our mobile booktique trailer over Valentine's weekend '25. In November '25 we opened our first permanent location in Seattle's historic Pioneer Square neighborhood.
Founded by Ashley Adair (Foster School of Business alum, MBA ’21), Beguiled is shaped by a lifelong love of romance. Raised on a steady diet of dukes, vampires, and cowboys (with a few of her grandmother’s Harlequins snuck in when no one was looking) Ashley brings a deep reader’s intuition to every book we stock.
Hours
- Monday
- Closed
- Tue–Thu
- 11:00 AM – 6:00 PM
- Fri–Sat
- 11:00 AM – 8:00 PM
- Sunday
- 11:00 AM – 4:00 PM
Services
Ways to visit or buy
- Visit in person
- Shop online
- Ships nationwide
- Pickup available
Works with: Both
Accessibility
How we sourced this
Form submission on October 13, 2026.
- LGBTQ-owned — Business owner
Self-identified by the business owner.
- Women-owned — Business owner
Self-identified by the business owner.
- Open to All — Business owner
Self-identified by the business owner.
- Welcoming business — Business owner
Self-identified by the business owner.
Identity and ownership tags are never inferred. Certifications and recognitions belong to their respective organizations.
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