Diverse-owned businesses across metro Atlanta

SPANX

Atlanta, GA

SPANX started with a simple, stubborn idea: women deserve to feel great in their clothes. In 2000, founder Sara Blakely cut the feet off a pair of pantyhose, invested her $5,000 in savings, and set out to solve a problem she had lived every day. From that first pair of footless shaping hosiery, SPANX grew into one of the most recognized shapewear and apparel brands in the world, and Sara became the youngest self-made woman billionaire along the way. Based in Atlanta, Georgia, SPANX designs shapewear, intimates, activewear, leggings, denim, bras, bodysuits, and swimwear that are built to move with real bodies. The philosophy has never changed: comfort first, confidence always. Whether it is the buttery-soft Air Essentials collection, the smoothing power of OnCore and SPANXsculpt, or the everyday lift of Booty Boost, every piece is engineered to make getting dressed feel a little easier and a lot more empowering. What makes SPANX more than a product line is its mission. From the beginning, Sara built the company on a belief in elevating women, and that value runs through everything the brand does. The Sara Blakely Foundation supports women through education and entrepreneurship, and SPANX continues to champion the idea that when women feel good, they can do anything. This is a woman-founded company that has stayed true to the woman it was created to serve. SPANX products are sold in more than 50 countries and carried by leading retailers, but the heart of the brand is the community of women who wear it. Customers are invited into a candid, encouraging conversation about bodies, confidence, and showing up as your fullest self, without apology or airbrushing. The tone is warm, funny, and refreshingly honest, the same voice Sara has used since the days of demonstrating her invention one department store at a time. Today SPANX remains a symbol of what one determined woman can build. It is a reminder that a good idea, a lot of grit, and a genuine desire to make life better for other women can change an entire industry. For anyone looking to feel comfortable, supported, and unstoppably confident, SPANX has been designing exactly that for over two decades, and it is only getting started.