The downtown San Diego skyline seen across the bay

San Diego, California

Diverse-owned businesses across San Diego

Everything we list across San Diego County. Mexican, Salvadoran, Peruvian, Eritrean and Southern kitchens, breweries and taprooms, bakers and donut shops, boutiques and bookshops along Logan Avenue and 30th Street — each with a source and a verification status you can check.

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Featured in San Diego

Businesses worth knowing about

Featured member

Cafeina Cafe

San Diego, CA

Coffee shop & roaster, located in City Heights, San Diego.

Latino-owned

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Featured member

Hammonds Gourmet Ice Cream

San Diego, CA

Owned and operated by a local family, Ryan has created a delicious and innovative menu with flare!

Black-owned

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Featured member

Mujeres Brew House

San Diego, CA

Interested in learning more? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!

Latino-owned

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What's in San Diego

17 businesses across 8 categories

Published listings in San Diego, Carlsbad, Escondido, and Chula Vista. Every one shows where its information came from.

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By ownership, in San Diego

Latino-owned11 Black-owned2 LGBTQ-owned1 Women-owned1

We are looking to add businesses in National City, El Cajon, La Mesa, Oceanside, Vista, San Marcos, Encinitas, Coronado, Poway, Santee, Imperial Beach, and Del Mar. If you run one, this is where San Diego shoppers are already looking, and you would be the first listed in your city. A free listing puts it there.

San Diego, CA

Our sports sticks use of 100% plastic free paper packaging for a more sustainable future.

Latino-owned

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Enhanced

Events & Weddings

A Timeless Day

San Diego, CA

We host authentic coastal tours in our vintage Volkswagen bus, celebratory bonfire beach nights and bespoke dinner parties in our hometown.

Latino-owned

Restaurants & Food in San Diego

San Diego eats by neighborhood rather than by downtown: 30th Street through North Park, University Avenue across City Heights and Hillcrest, Logan Avenue in Barrio Logan, and the beach strips in Ocean Beach and Pacific Beach. Mexican, Salvadoran, Peruvian, Ethiopian and Eritrean kitchens all sit within a few miles of each other, and the border two hours south shapes more of the cooking here than any guide can say. Many of these rooms keep short Monday hours.

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Featured

Restaurants & Food

Hammonds Gourmet Ice Cream

San Diego, CA

Owned and operated by a local family, Ryan has created a delicious and innovative menu with flare! We especially love the option for an “ice cream flight” and can’t wait to come back, talk story and taste all the flavors! We are known for our famous Hammond's Flights where you can sample up to six flavors in individual mini cones. We thrive when our community thrives, so creating a space where everyone from 1-120 years old can come and enjoy gourmet ice cream is our ultimate goal.

Black-owned

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Featured

Restaurants & Food

Cafeina Cafe

San Diego, CA

Coffee shop & roaster, located in City Heights, San Diego. Enjoy our signature house blend espresso, roasted in-house, or order it online. Cafeina Café was founded in 2019 by Andrew Benavides, a first-generation Salvadoran and Honduran-American with a vision to bring culture, community, and craft together in one space. With direct-trade beans sourced from farmers in El Salvador and Honduras—and deep roots in City Heights—our coffee tells a story. Every roast honors our people. Every pour holds purpose.

Latino-owned

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Enhanced

Restaurants & Food

Parakeet Cafe

San Diego, CA

Our personal journey has lead us to find and explore the life-altering powers of organic whole-foods and ethically sourced ingredients. This goodness that makes us happier, healthier and lets us connect with our own bodies and others. We love the idea of indulging in your health, and every item on our menu is full of lush, organic ingredients, bright flavor and beautiful color.

Latino-owned

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Enhanced

Restaurants & Food

Oscar's Mexican Seafood

San Diego, CA

Discover the convenience of Oscar's Mexican Seafood with just a click!

Latino-owned

Enhanced

Restaurants & Food

Cafe Madeleine

San Diego, CA

French Bakery & Cafe Serving Breakfast, Lunch, Dessert and Cakes in Downtown San Francisco.

Latino-owned

Restaurants & Food

Kebab Craft

San Diego, CA

Whatever your occasion, however big or small, we have the perfect options to choose from.

Black-owned

Bars & Nightlife in San Diego

Bars, breweries and taprooms across San Diego County, a region with more independent breweries than almost anywhere in the country. Last call is 2am statewide. Taprooms often keep no kitchen and host a food truck instead, so check what is parked outside before planning dinner around one.

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Featured

Bars & Nightlife

Mujeres Brew House

San Diego, CA

Interested in learning more? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!

Latino-owned

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Events & Weddings in San Diego

Planners, caterers and event specialists working San Diego weddings, conferences and beach events. The convention calendar and the summer season both push dates months out, so book earlier than feels necessary. Ask whether a vendor handles permits for beach and park sites, which the city requires.

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Enhanced

Events & Weddings

A Timeless Day

San Diego, CA

We host authentic coastal tours in our vintage Volkswagen bus, celebratory bonfire beach nights and bespoke dinner parties in our hometown. Curated experiences, timeless memories in San Diego, California. Timeless day-trips along the coastline in our vintage Volkswagens, renting out our restored fleet of classic cars, celebratory bonfire beach nights, and bespoke dinner parties. Two delicious artisanal meals, local craft libations, dessert, snacks, chic beach equipment, and of course, transportation in our beautifully restored 1970s Volkswagen bus.

Latino-owned

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Events & Weddings

BluLite Bonfires

San Diego, CA

With our clean-burning fire pits, immaculate attention to detail, dedicated personal service, and pre- and post-bonfire beach clean-up, Blulite Bonfires ensures that every gathering is not just truly unforgettable, but leaves our coastline better than we found it. What began as a way to share a California sunset with travelers from the tiny hostel where we worked quickly grew into a mission to protect the shoreline we call home. As a family and veteran-owned team, we realized that while we couldn't do everything, we could do this one thing better than anyone else: creating world-class bonfire experiences you will never forget. Blulite is San Diego’s premier bonfire company. Our reputation is built on doing things the right way—fully permitted, safe, and logistically flawless—and always leaving the shore better than we found it.

Latino-owned

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Events & Weddings

Selfie Station

San Diego, CA

Selfie Station provides fun photo booth rental for weddings, parties, and corporate events. Capture great moments and share them instantly.

Latino-owned

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Beauty & Personal Care in San Diego

Salons, barbers and skincare makers around San Diego, some working from a single chair and others selling what they make online. Appointment books at the smaller studios run weeks out and several take deposits. Where a maker sells product rather than services, being local is not a requirement.

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Beauty & Personal Care

Sunmud Sunscreen

San Diego, CA

Our sports sticks use of 100% plastic free paper packaging for a more sustainable future. We done it again! We created a new formula to help you recover from a long day exploring and performing. Muscle Salve will help sooth and relax muscles and joints. Apply liberally! Our original formula is made by surfers for surfers & athletes who need a high performance face sunscreen that won't run into your eyes and perfectly blends in with your skin.

Latino-owned

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Enhanced

Beauty & Personal Care

Angelica B Beauty

San Diego, CA

Your one stop shop for everything clean beauty + self care. We. After 13 years, we’ve proudly mentored many estheticians who have gone on to create their own successful solo businesses. ABB Pro Studio was created to provide that same guidance, support, and real-world education to more beauty professionals ready to grow, lead, and succeed. This is the education I wish I had — honest, practical, and designed with your career in mind..

Latino-owned

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Real Estate in San Diego

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Real Estate

Edgar Gilbert Realtor

Chula Vista, CA

A proud San Diego native and dedicated Realtor since 2019, I am passionate about helping families achieve their real estate dreams in this vibrant city I call home. As a military spouse, I understand the unique challenges and opportunities that come with relocating, and being a certified Military Relocation Professional (MRP) means I am ready to guide military personnel and their families through every step of the process. With a background in Graphic Design from the Art Institute, I bring a creative and detail-oriented approach to real estate, ensuring that every property is presented in its best light. I am also actively involved in the real estate community, serving as the Marketing Director for the National Association of Hispanic Real Estate Professionals (NAHREP) and a member of the National Association of Gay & Lesbian Real Estate Professionals (NAGLREP).

Open to AllLatino-ownedLGBTQ-owned

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Real Estate

Tamara Z Real Estate

San Diego, CA

I’ve been helping buyers and sellers navigate San Diego real estate since 2003, and I still believe the best business is built on trust, good communication, and relationships that last well beyond closing day. My job is to give you clear, knowledgeable guidance, look out for your best interests, and help you make confident decisions without pressure or unnecessary drama. Over the years, I’ve built strong relationships throughout the real estate community and stayed actively involved with local industry and community organizations. Whether you’re buying, selling, investing, or simply trying to figure out your next move, I’m always happy to be a resource. Reach out anytime—I’d love to help. CA DRE Lic#01368097.

Open to AllLGBTQ-ownedWomen-ownedWelcoming business

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Chula Vista, CA · San Diego, CA

Community & Nonprofit in San Diego

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Community & Nonprofit

California Indian Legal Services

Escondido, CA

Founded in 1967, California Indian Legal Services is the oldest public interest Indian rights law firm in the country. With offices in Escondido, Bishop, McKinleyville, and Sacramento, it secures justice for California's Tribal peoples by advancing Indian rights, self-determination, and tribal nation-building.

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Financial Services in San Diego

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Accounting & CPAs

Amato CPA

Carlsbad, CA

Amato CPA is a Carlsbad-based CPA firm led by Brian Amato, CPA, providing tax preparation, tax planning, nonprofit reporting, bookkeeping support and business advisory services for individuals, professionals, business owners and nonprofits who want more than a once-a-year tax return. The goal is simple: help clients understand where they stand, make better financial decisions, stay organized, and approach tax and reporting responsibilities with more clarity and less stress. Nonprofit reporting and auditing: financial reporting, board-ready statements, audit readiness, internal controls, restricted fund tracking and auditor coordination. Tax preparation: accurate federal and state returns for individuals, businesses and nonprofits, with attention to deadlines, deductions, documentation and compliance. Tax planning: year-round tax strategy, estimated payment and withholding review, and planning before deadlines arrive rather than after the year has closed. Bookkeeping support: bookkeeping review, cleanup coordination and financial reporting guidance that helps owners understand income, expenses and cash flow. Business advisory: practical guidance on entity structure, real estate decisions, cash flow, reporting, budgeting and business growth. Individuals and families looking for accurate tax preparation and clear answers. Professionals who want proactive tax planning and organized records. Small business owners who need bookkeeping, tax strategy and advisory support. Real estate professionals, developers and property managers with more complex accounting needs. Construction, nonprofit and service-based businesses that need practical financial guidance. Brian Amato is a certified public accountant with more than 25 years of experience across public accounting and private industry. Brian spent a decade in public accounting working with clients in real estate, nonprofit and construction, then 15 years in private industry working directly with real estate developers and property managers, gaining first-hand experience with budgets, cash flow, operations and financial reporting from inside the business. That combination helps Amato CPA provide advice that is not just technically correct but practical for how individuals and businesses actually operate. Brian is licensed by the California Board of Accountancy. Clients work directly with a CPA instead of being passed around a large firm, with plain-English communication, proactive planning and a year-round relationship rather than a rushed tax-season transaction. The first conversation is free and is about understanding your situation. Most engagements are quoted as a flat fee after that consultation, so you know the cost before any work begins. Meetings happen by phone, by video or in person at the Carlsbad office, and clients across California and beyond work with Amato CPA remotely through a secure document portal.

Welcoming business

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Professional Services in San Diego

Consultants, language services and business support working across San Diego County, where cross-border trade makes translation and logistics a deeper bench than the metro's size suggests. Scope and fee structure vary widely, so get both in writing.

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Professional Services

Damarius Express

San Diego, CA

We Offer Exceptional Transportation Solutions at Affordable Rates. – No matter the size of your transportation requirements, Damaris Express Inc is here to exceed your expectations. From small errands to large group trips, we provide top-notch services tailored to your needs. Experience the difference with Damaris Express Inc today. Looking for a seamless transition for your large capacity move? Look no further than Damaris Express Inc. With our tailored services, we ensure your move is stress-free and smooth from start to finish. Whether it's a commercial or residential move, our experienced team is here to meet your specific needs. Experience the difference with Damaris Express Inc today. Make sure your flights are a breeze with Damaris Express Inc. We'll take care of your safe and reliable transfer services to and from the airport, ensuring you never miss a flight. Say goodbye to the stress of parking and traffic at the terminal – leave it all to us.

Latino-owned

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Events in San Diego

Pride

Every Pride in the state

Heritage and awareness days

October 25-31Ace Week (Asexual Awareness Week)LGBTQ+
October 26Intersex Awareness DayLGBTQ+
November 1-2Día de los MuertosHispanic and Latino
November 8DiwaliFaith

The diversity calendar

Cultural festivals

The cultural festival calendar

Nonprofits & Community Organizations in San Diego

Nonprofits around San Diego for getting help, getting involved and giving back: community centers, youth programs, health services, Pride, the arts, disability services and career support.

Every nonprofit in the state

Center staff celebrating in confetti in front of the Welcome Home campaign backdrop

Community Spotlight

Community center · Youth

North County LGBTQ Resource Center

Oceanside, CA

North San Diego County's LGBTQI+ resource center in Oceanside, with therapy, youth housing, trans services, HIV care and Pride by the Beach.

Serves: LGBTQI+ people, families and allies in North San Diego County

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Community members in festive traditional dress gathered on stage at a Latin@x Services event

Community Spotlight

Community center · Health & HIV

The San Diego LGBT Community Center

San Diego, CA

San Diego's LGBTQ+ community center: counseling, HIV and sexual health care, youth centers, housing, senior programs and support groups.

Serves: LGBTQ+ youth, adults, seniors, families and people living with HIV across San Diego County

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Arts & culture · Social & recreation

Diversionary Theatre

San Diego, CA

The nation's third-oldest and San Diego's only LGBTQIA+ professional theatre

Serves: LGBTQIA+ and allied community of San Diego and beyond

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Two women playing guitar and a hand drum in a Tailored Day program

Disability services · Career & workforce

The Arc of San Diego

San Diego, CA

Early intervention, day programs, employment, residential homes, respite and wellness for children and adults with disabilities in San Diego.

Serves: Children and adults with intellectual and developmental disabilities and their families in San Diego County

Economic empowerment · Career & workforce

Urban League of San Diego County

San Diego, CA

HUD-certified housing counseling, rent and mortgage relief, job readiness and youth programs for Black and underserved San Diego County families.

Serves: African Americans and other underserved residents of San Diego County

Run a nonprofit or community organization around San Diego? List it free.

Also serving San Diego

Featured Nationwide

MISTR

Online / Nationwide

Sexual health without the waiting room. Free PrEP, DoxyPEP, STI testing and long-term HIV care, prescribed online by licensed physicians and delivered to your door.

LGBTQ-owned

View listing Visit website MISTR logo

Run a business in San Diego? Get listed.

You would join 17 businesses already listed in San Diego. Listing is free and stays free. Upgrading buys priority placement across the San Diego hub, your category page, every ownership page you match, California results and site search, plus a bigger photo-rich profile and reporting on what visitors did with it.

BasicFree

Standard listing, findable by category and by ownership.

3 photos · 150 words

Enhanced$99/yr

Larger card, 8 photos, and you rank above Basic listings everywhere you appear.

8 photos · 300 words

Featured$299/yr

Top of the San Diego hub, a full gallery, and your website shown on your profile.

20 photos · 750 words

List your business free Compare every tier