Beauty & Personal Care across the Houston metro

LAMIK Beauty

Houston, TX

LAMIK Beauty was born in Houston, Texas in 2004, when Kim Roxie founded the brand at age 21 out of her college apartment with her own savings and a small investment from her mother. LAMIK stands for Love And Makeup In Kindness, and that name has guided everything the brand does. What began as a makeup counter in a Houston mall grew into a mission that is bigger than beauty. That mission took shape when Kim discovered how many everyday cosmetics were made with parabens, talc, and other known carcinogens. Women of color have long been underserved and overexposed by the beauty market, and Kim set out to change that. LAMIK became a clean, vegan makeup line crafted with natural and organic ingredients, made intentionally for multicultural women who deserve products that are both safe and beautiful. The brand's philosophy is simple and powerful: Beauty is Revealed, Not Applied. LAMIK products are designed to work with your skin, not to cover it up. From the signature brow collection that Kim first created for herself while navigating hair loss, to foundations, cleansers, and moisturizers, every formula is built to celebrate what is already there. Kim Roxie's leadership has earned wide recognition. She became one of the youngest African American women to launch a full cosmetic line inside a major department store, and LAMIK made history as one of the first Black-owned certified clean beauty brands to reach a national clean beauty retailer. Ebony Magazine named Kim one of five Black cosmetics entrepreneurs to know, and she was honored on the Houston Business Journal's 40 Under 40 list in 2019. After closing the original storefront in 2018 to focus fully on clean formulation, LAMIK relaunched as an e-commerce brand in 2020, bringing its values to customers everywhere. Today LAMIK Beauty remains a proudly Black woman-owned company rooted in Houston, still led by the founder who started it all. It stands as proof that a beauty brand can be clean, inclusive, purpose-driven, and kind at every step, revealing the beauty that was there all along.